With the explosion of domain registrations and ubiquitous cyber-squatting, protecting IP has become a real challenge for many IP owners. While it may not be practical to pursue action against all similar domain names, it is still important to monitor those domains for changes in content that could affect the brand’s reputation or cause confusion.
To address these realities Towergate has tuned its products to monitor not just new domain name registrations but also any webpage content changes associated with all parked and active domains. This means it’s now possible, at a low cost, to be alerted to any new and potentially infringing activity covering a vast number of websites and domains. Your clients’ entire portfolio can be monitored, as well as competitors and third-party sites, as an effective screen against potential brand infringement or for compliance monitoring. Using advanced algorithms and comparable visual cues embedded in our watch reports, we make it easy to be alerted on a weekly basis to significant content changes on any website.
