As others have duly noted (Maurice Ross, David Oxenford) the NFL is zealous in its enforcement over what it deems unauthorized use or infringement of its Super Bowl trademarks. To give added context to this thread, which naturally surfaces at this time of year due to the hype associated with the event itself, we’ve listed all citations of the NFL’s marks over the past five years in the table below, to gain insight into what obstacles applicants face with respect to potential blocking marks owned by the league. To what extent are Super Bowl trademarks being blitzed? What’s immediately striking is that only 12 citations (listed at the top of the table) refer specifically to Super Bowl trademarks. The vast majority of NFL marks cited have no specific relation to the big game. Given the press the NFL has received over the years regarding its offensive Super Bowl stance, at least from the trademark application perspective the hype does seem overblown. This is not to say that the league’s enforcement activities are unwarranted. Infringement and unauthorized use can be prevalent within the market, nonetheless. But in looking at this list of refused applications, one can’t help but be unimpressed by the foolishness exhibited by some of these applicants. What were they thinking? […]
Back again is Towergate’s compilation of Top Opposing Firms, based upon the correspondent at filing of all oppositions in 2015. Compared to previous years, there are a number of change-ups in the lineup, and firms not previously noted in our list of years past. Kudos to all! For the first time, we are showing just the relative rankings of the top 40 opposition-filing firms, without further details given of each of their oppositions. If you’d like further details, please contact us. One of the most significant changes to note is that the firm Cowan Liebowitz and Latman slipped to second rank, after many years of being the top opposing firm (thanks to MLB). Compared to 2014 and years prior, the firm’s numbers have dropped substantially whilst those of Kilpatick Townsend and Stockton have increased. Kilpatrick’s oppositions have been mainly fueled by owners Instagram, Oracle, and Occulus VR. 2(d) Citations, refusals, and opposition filings are good benchmarks of your firm’s performance relative to other firms within the industry. Subscribe to our popular 2(d) Citation Watch or Bulk TM Watch services and watch your IP practice grow! Here’s a comparison chart of Top Opposing Firms in 2014.
I’m partial to conundrums, I admit. Which makes this find doubly interesting, as on the surface it looks like a clever and playful take on retail fashion branding and trademarks. Perhaps there is more to it than that? The case in point is a fascinating example because the most obvious expression of the retail experience is antithetical to most; the brand itself. It’s unabashedly FAKE. No joke, that’s the name! And to prove its veracity there is even an ersatz superscript circle-F at the top-left of the logo (antithetically smart, eh? And soooo NOT top-right!) According to the meagre publicity I was able to find, the concept here was to offer a counter culture aesthetic/style to a young and urban male generation; one that elicits strong reactions. Many of their clothing products are satirical knockoffs that mock a variety of luxe brands. There are signs that denote FAKE is “faux real” and a “marque de confiance” (a trusted brand). It’s very creative, to be sure. Subversive, even. What you also need to know is that the entire concept and reality of the establishment has been backed to some degree by a mysterious group called The Medium, a self titled multi-media artist […]