Competitor Watches
The competitive environment in which your business operates can be intense. It can also be difficult to monitor effectively without advanced tools at your disposal. Towergate facilitates this task by providing a variety of watch services geared to your specific industry. The way we see it, brand protection and competitive intelligence go hand-in-hand and are inextricably related.
We will watch all your identified competitors for new trademark filings, even for activity outside of your core industry. We can also report on marks your competitors have abandoned or cancelled. We are able to build a comprehensive and flexible surveillance system to meet your particular needs.
Types of competitive watch services we offer:
- Industry-centric – we create criteria to define your specific industry.
- Established and new competitors – we watch your known competitors while on the lookout for new ones.
- Key trends, buzzwords or goods & services relevant to your marks.
Unlimited terms to expand the scope of coverage of your competitors
To better define your competition, we develop unique industry-centric criteria given general guidance from you. Our focus is on much more than your marks’ description of goods and services. Our search criteria is customized to the scope of your industry, regardless of the number of terms used. Essentially, the methodologies we employ to define your competition means you get unlimited search terms for the same low cost!
Watch an unlimited number of competitors
We also provide you with monitoring for an unlimited number of competitors, at a fixed price!
Specialized trademark watches
We can even provide a specialized watch service for your all or part of your trademark portfolio. One such example is monitoring the use of your registered mark(s) within the identification and classification of goods, in third party applications. Be alerted when their application is refused in contravention of TMEP §1402.09.
Goodbye, false positives!
We do all this and more with a streamlined process that eliminates meaningless results, helping to ultimately reduce your workload.
